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      All Decoding Commerce episodes

      Hosts John and Sam enter the world of European commerce. We talk to industry leaders with a story to tell, aiming to understand the strategy and the philosophy of the brands they helped build. If you're lucky, we might even pop open the hood for a technical deep-dive.

      • #57 Deep dive with Sam & Christ-Offert⏐ Why your Odoo Database is so slow and how to fix it

        #57 Deep dive with Sam & Christ-Offert⏐ Why your Odoo Database is so slow and how to fix it

        #57 Deep dive with Sam & Christ-Offert⏐ Why your Odoo Database is so slow and how to fix it

      • #56 Deep dive with Sam & Michiel⏐ 2025 Shopify Edition Dev Recap: Flexibility, AI, and the future of commerce

        #56 Deep dive with Sam & Michiel⏐ 2025 Shopify Edition Dev Recap: Flexibility, AI, and the future of commerce

        #56 Deep dive with Sam & Michiel⏐ 2025 Shopify Edition Dev Recap: Flexibility, AI, and the future of commerce

      • #55 Talk with Clio | Mastering B2B relationships in fashion retail

        #55 Talk with Clio | Mastering B2B relationships in fashion retail

        #55 Talk with Clio | Mastering B2B relationships in fashion retail

      • #54 Talk with AO76 | Beyond trends: how to run a multigenerational Belgian fashion brand

        #54 Talk with AO76 | Beyond trends: how to run a multigenerational Belgian fashion brand

        #54 Talk with AO76 | Beyond trends: how to run a multigenerational Belgian fashion brand

      • #53 Deep Dive with Dimitri Devroe | Marketing strategies for D2C commerce businesses

        #53 Deep Dive with Dimitri Devroe | Marketing strategies for D2C commerce businesses

        #53 Deep Dive with Dimitri Devroe | Marketing strategies for D2C commerce businesses

      • #52 Deep Dive with Firmhouse | Recurring online commerce

        #52 Deep Dive with Firmhouse | Recurring online commerce

        #52 Deep Dive with Firmhouse | Recurring online commerce

      • #51 Talk with Loop Earplugs | From Belgian start-up to multi-million-dollar brand

        #51 Talk with Loop Earplugs | From Belgian start-up to multi-million-dollar brand

        #51 Talk with Loop Earplugs | From Belgian start-up to multi-million-dollar brand

      • #50 Deep Dive with Benjamin Lang | The future of Shopify

        #50 Deep Dive with Benjamin Lang | The future of Shopify

        #50 Deep Dive with Benjamin Lang | The future of Shopify

      • #49 Talk with Marie Stella Maris: Making waves for the planet

        #49 Talk with Marie Stella Maris: Making waves for the planet

        #49 Talk with Marie Stella Maris: Making waves for the planet

      • #48 Talk with Mud Jeans | A Denim Revolution: Innovating fashion sustainability

        #48 Talk with Mud Jeans | A Denim Revolution: Innovating fashion sustainability

        #48 Talk with Mud Jeans | A Denim Revolution: Innovating fashion sustainability

      • #47 Talk with Dopper: Changing the world making millions

        #47 Talk with Dopper: Changing the world making millions

        #47 Talk with Dopper: Changing the world making millions

      • #46 Deep Dive: How to monitor actual website performance with RUMvision

        #46 Deep Dive: How to monitor actual website performance with RUMvision

        #46 Deep Dive: How to monitor actual website performance with RUMvision

      • #45 Deep Dive: Fashion Meets Blockchain: Transformative Technology in Retail

        #45 Deep Dive: Fashion Meets Blockchain: Transformative Technology in Retail

        #45 Deep Dive: Fashion Meets Blockchain: Transformative Technology in Retail

      • #44 Talk with Wakuli: How to get responsible entrepreneurship right

        #44 Talk with Wakuli: How to get responsible entrepreneurship right

        #44 Talk with Wakuli: How to get responsible entrepreneurship right

      • #43 Talk with Wildride: The wild ride of a perfect product market fit with Joost Hultink

        #43 Talk with Wildride: The wild ride of a perfect product market fit with Joost Hultink

        #43 Talk with Wildride: The wild ride of a perfect product market fit with Joost Hultink

      • #42 Deep Dive with Gadget | Refocussing on programming that matters

        #42 Deep Dive with Gadget | Refocussing on programming that matters

        #42 Deep Dive with Gadget | Refocussing on programming that matters

      • #41 Deep Dive with Bol.com | How to tackle different consumer cultures

        #41 Deep Dive with Bol.com | How to tackle different consumer cultures

        #41 Deep Dive with Bol.com | How to tackle different consumer cultures

      • #40 Talk with Ray Care | Test and iterate your way to succes

        #40 Talk with Ray Care | Test and iterate your way to succes

        #40 Talk with Ray Care | Test and iterate your way to succes

      • #39 Talk with Conway & Co | How to digitally mature

        #39 Talk with Conway & Co | How to digitally mature

        #39 Talk with Conway & Co | How to digitally mature

      • #38 Deep Dive in headless | Michal Klim from Commerce UI

        #38 Deep Dive in headless | Michal Klim from Commerce UI

        #38 Deep Dive in headless | Michal Klim from Commerce UI

      • #37 Talk with Insentials | Building a successful supplement e-commerce

        #37 Talk with Insentials | Building a successful supplement e-commerce

        #37 Talk with Insentials | Building a successful supplement e-commerce

      • #36 Deep Dive with DTC marketeer | Expanding abroad, the role of AI, best acquisition channels in 2023

        #36 Deep Dive with DTC marketeer | Expanding abroad, the role of AI, best acquisition channels in 2023

        #36 Deep Dive with DTC marketeer | Expanding abroad, the role of AI, best acquisition channels in 2023

      • #35 Talk with Pit&Pit | Everything marketing.

        #35 Talk with Pit&Pit | Everything marketing.

        #35 Talk with Pit&Pit | Everything marketing.

      • #34 Talk with Kriket | From crowdfunding to European retail and e-commerce

        #34 Talk with Kriket | From crowdfunding to European retail and e-commerce

        #34 Talk with Kriket | From crowdfunding to European retail and e-commerce

      • #33 Talk with with Gymshark | Everything headless, micro services and Shopify Plus

        #33 Talk with with Gymshark | Everything headless, micro services and Shopify Plus

        #33 Talk with with Gymshark | Everything headless, micro services and Shopify Plus

      • #32 Deep dive with Converge | Why every ecomm company will become a data company

        #32 Deep dive with Converge | Why every ecomm company will become a data company

        #32 Deep dive with Converge | Why every ecomm company will become a data company

      • #31 Talk with BioGrowi | Is SEO still a thing in 2023?

        #31 Talk with BioGrowi | Is SEO still a thing in 2023?

        #31 Talk with BioGrowi | Is SEO still a thing in 2023?

      • #30 Deep dive with Distrilink | Are marketplaces still relevant in 2022?

        #30 Deep dive with Distrilink | Are marketplaces still relevant in 2022?

        #30 Deep dive with Distrilink | Are marketplaces still relevant in 2022?

      • #29 Deep dive with StriveCloud | Use Tech and Gaming for the Ultimate User Experience

        #29 Deep dive with StriveCloud | Use Tech and Gaming for the Ultimate User Experience

        #29 Deep dive with StriveCloud | Use Tech and Gaming for the Ultimate User Experience

      • #28 Talk with Tiny Library | Circular e-commerce

        #28 Talk with Tiny Library | Circular e-commerce

        #28 Talk with Tiny Library | Circular e-commerce

      • #27 Talk with Makeyour.com | Selling custom products at scale

        #27 Talk with Makeyour.com | Selling custom products at scale

        #27 Talk with Makeyour.com | Selling custom products at scale

      • #26 Talk with BRAUZZ | Through Sustainable e-Commerce

        #26 Talk with BRAUZZ | Through Sustainable e-Commerce

        #26 Talk with BRAUZZ | Through Sustainable e-Commerce

      • #25 Talk with Planet B and WONDR | How to stay eco-friendly in e-commerce and nature

        #25 Talk with Planet B and WONDR | How to stay eco-friendly in e-commerce and nature

        #25 Talk with Planet B and WONDR | How to stay eco-friendly in e-commerce and nature

      • #24 Deep Dive with Revend | Uncovering all the technical issues on your e-commerce site

        #24 Deep Dive with Revend | Uncovering all the technical issues on your e-commerce site

        #24 Deep Dive with Revend | Uncovering all the technical issues on your e-commerce site

      • #23 Talk with Share a Cow | How a local farmer build an e-commerce machine

        #23 Talk with Share a Cow | How a local farmer build an e-commerce machine

        #23 Talk with Share a Cow | How a local farmer build an e-commerce machine

      • #22 Deep Dive with Odoo | Founder and CEO Fabien Pinckaers about the power of his ERP

        #22 Deep Dive with Odoo | Founder and CEO Fabien Pinckaers about the power of his ERP

        #22 Deep Dive with Odoo | Founder and CEO Fabien Pinckaers about the power of his ERP

      • #21 Talk with Ecossentials | How Moenia Ladhib is scaling her eco-lifestyle e-comm business

        #21 Talk with Ecossentials | How Moenia Ladhib is scaling her eco-lifestyle e-comm business

        #21 Talk with Ecossentials | How Moenia Ladhib is scaling her eco-lifestyle e-comm business

      • #20 Talk with Club Brugge | How to become an e-commerce champion?

        #20 Talk with Club Brugge | How to become an e-commerce champion?

        #20 Talk with Club Brugge | How to become an e-commerce champion?

      • #19 Talk with Dwarfs | The Biggest Marketplace buyer in Europe

        #19 Talk with Dwarfs | The Biggest Marketplace buyer in Europe

        #19 Talk with Dwarfs | The Biggest Marketplace buyer in Europe

      • #18 Deep Dive with Venly | How to scale in e-commerce with crypto?

        #18 Deep Dive with Venly | How to scale in e-commerce with crypto?

        #18 Deep Dive with Venly | How to scale in e-commerce with crypto?

      • #17 Deep Dive with UpsellPlus | A deep dive into Shopify’s ecosystem

        #17 Deep Dive with UpsellPlus | A deep dive into Shopify’s ecosystem

        #17 Deep Dive with UpsellPlus | A deep dive into Shopify’s ecosystem

      • #16 Deep Dive with Odoo | Next move on e-commerce and websites

        #16 Deep Dive with Odoo | Next move on e-commerce and websites

        #16 Deep Dive with Odoo | Next move on e-commerce and websites

      • #15 Talk with LampTwist | LampTwist's rapid e-commerce growth

        #15 Talk with LampTwist | LampTwist's rapid e-commerce growth

        #15 Talk with LampTwist | LampTwist's rapid e-commerce growth

      • #14 Talk with Fully | How to Become a Global e-commerce Brand?

        #14 Talk with Fully | How to Become a Global e-commerce Brand?

        #14 Talk with Fully | How to Become a Global e-commerce Brand?

      • #13 Deep Dive with Froomle | Artificial Intelligence in e-commerce

        #13 Deep Dive with Froomle | Artificial Intelligence in e-commerce

        #13 Deep Dive with Froomle | Artificial Intelligence in e-commerce

      • #12 Talk with Thrive | How to Thrive On e-Commerce and Sports?

        #12 Talk with Thrive | How to Thrive On e-Commerce and Sports?

        #12 Talk with Thrive | How to Thrive On e-Commerce and Sports?

      • #11 Talk with Theo & Brom | Customers loyalty is our measure of growth

        #11 Talk with Theo & Brom | Customers loyalty is our measure of growth

        #11 Talk with Theo & Brom | Customers loyalty is our measure of growth

      • #10 Talk with BubblyDoo | How to Personalize Each Product

        #10 Talk with BubblyDoo | How to Personalize Each Product

        #10 Talk with BubblyDoo | How to Personalize Each Product

      • #9 Talk with 4Gold | From Professional Athlete to E-Commerce Champion

        #9 Talk with 4Gold | From Professional Athlete to E-Commerce Champion

        #9 Talk with 4Gold | From Professional Athlete to E-Commerce Champion

      • #8 Talk with GymShark | What's below the hood at Gymshark?

        #8 Talk with GymShark | What's below the hood at Gymshark?

        #8 Talk with GymShark | What's below the hood at Gymshark?

      • #7 Talk with Bol.com | Hoe Bol.com groot is geworden in Belgie?

        #7 Talk with Bol.com | Hoe Bol.com groot is geworden in Belgie?

        #7 Talk with Bol.com | Hoe Bol.com groot is geworden in Belgie?

      • #6 Talk with Mealhero | Scalen in een competitieve markt

        #6 Talk with Mealhero | Scalen in een competitieve markt

        #6 Talk with Mealhero | Scalen in een competitieve markt

      • #5 Deep Dive with Morobé | Van wholesale tot e-commerce

        #5 Deep Dive with Morobé | Van wholesale tot e-commerce

        #5 Deep Dive with Morobé | Van wholesale tot e-commerce

      • #4 Deep Dive with dear digital | Van idee tot exit met John-Morgan Galeyn & Samuel Rieder

        #4 Deep Dive with dear digital | Van idee tot exit met John-Morgan Galeyn & Samuel Rieder

        #4 Deep Dive with dear digital | Van idee tot exit met John-Morgan Galeyn & Samuel Rieder

      • #3 Talk with GIMBER | Welke kanalen stimuleren groei?

        #3 Talk with GIMBER | Welke kanalen stimuleren groei?

        #3 Talk with GIMBER | Welke kanalen stimuleren groei?

      • #2 Talk with De Gele Flamingo | Van 1.200 EUR naar miljoenenomzet

        #2 Talk with De Gele Flamingo | Van 1.200 EUR naar miljoenenomzet

        #2 Talk with De Gele Flamingo | Van 1.200 EUR naar miljoenenomzet

      • #1 Talk with Crimibox | Hoe bouw je een community rond je e-commerce bedrijf?

        #1 Talk with Crimibox | Hoe bouw je een community rond je e-commerce bedrijf?

        #1 Talk with Crimibox | Hoe bouw je een community rond je e-commerce bedrijf?

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