Remember every time when you dream of a cold, refreshing beer after a long and challenging training session. 

Regardless of the satisfaction, beer could ruin your efforts in the gym because of its unhealthy ingredients. 

Until Thrive. 

Thrive is the world’s first sports beer prepared to recover your body and please your senses at the same time. Founded in 2021 in Belgium, this sports beer is entirely alcohol-free. It contains only energy restoring carbs, whey protein, and branched-chain amino acids (BCAA). 

To tell us more about Thrive’s mission, we meet one of its founders - Laurens D’Hoore. 

Only 9 months old, the brand is recognizable and preferred by the athletes of Flanders cycling classics. Partnering with huge companies like Decathlon, Thrive writes history in the health industry. 

We will talk about the struggles of every beginning, the eCommerce marketing strategy that makes the brand stand out from the crowd. 

A Thrive later, the mic goes to Laurens to connect the dots between nutrition and Belgium beer tradition. 

Available on Spotify and Apple Podcasts.