Turn traffic into sales

Conversion Rate Optimization for Shopify, done right

What is CRO?

Conversion rate optimization, or CRO in short, is all about removing friction for your (future) customer and making it as easy as possible for them to order from your store.

Not through guesswork or gut feeling, but through a data-driven and design-powered process to improve what already exists. You have to take a deep dive in your store's data: uncover where people drop off, and fix what’s holding them back. Is it unclear navigation? Cluttered product pages? Slow loading times? You pinpoint problem areas and fix them, so your sales numbers improve.

When is CRO a smart move?

Our answer? Always! Who doesn't want a well-functioning store? But it especially deserves some TLC when...

  • You’re getting traffic, but not enough sales
  • Your bounce rates are high, or checkouts are abandoned constantly
  • You’re scaling and want to get more from your ad spend
  • You’re entering a new market or launching a campaign
  • You’ve grown fast and your store hasn’t kept up


When should you look for a partner to help you out?

You don’t need a data expert on day one, but as soon as you’re serious about growth, this becomes critical. Look for a partner when:

  • You’re migrating themes, replatforming, or launching headless - so tracking stays intact.
  • You’re rolling out Odoo and need your back‑end events to feed the same analytics pipeline.
  • Your marketing, analytics, or BI teams complain about missing or inconsistent data.
  • You want to automate complex workflows (think retargeting, upsells, replenishment alerts) based on real user behavior.
  • You’re scaling across markets or channels and need a future‑proof setup.

dear digital is your partner in crime

At dear digital, we go beyond the basics. As a certified Shopify Plus Partner, we bring senior-level expertise to the table. Yup, it's not our first rodeo - or should we say CROdeo?

If you’re looking for a strategic partner who thinks beyond your CRO traject, takes care of all the technical hassle, and is experienced: we’re your crew.

We know what works, what scales, and what makes a store really perform. Our team combines creativity with strategic thinking to deliver Shopify shops that look great, perform flawlessly, and scale with your business. Your vision turned into reality.

The way we work

At dear digital, we don’t believe in copy-paste processes. Every brand, every company is different! This means that the way we work flexes around your specific needs.

That being said, over the years we’ve noticed that most clients thrive when we follow a clear, structured path. It gives space for creativity, while keeping us aligned and moving fast.

Here’s what that typically looks like:

Define

During this phase, we make sure we're aligned with your company and brand. We do this by taking an in-depth look at your company, drawing the architecture of the systems that could benefit you, and diving deeper in the customers, the tone of voice and other brand fundamentals.

Design

In the Design phase, we make a first proposal of our design system. Then, we get to work wireframing for your brand, within design system, and make sure everything follows your brand guidelines. During this process, there's several moments for you to give feedback and share your thoughts.

Develop

Here, the true magic happens! We start configuring your Odoo platform. During this time, we make sure everything is working properly, so you end up with an ERP that's ready to go. And of course, we make sure you know your way around the Odoo platform and can use it from day one.

Need help identifying what’s holding your store back?