Fashion retail isn’t as glamorous behind the scenes - let's fix that

Fast-moving collections, unpredictable demand, tricky inventory, and the constant pressure to be everywhere at once: online, offline, and everything in between. The pace of running a fashion brand is relentless. It’s easy to feel like you’re always one step behind. Whether you’re a growing label or an established name, keeping up shouldn’t feel this messy.

There’s a better way to run a fashion business. One where your inventory stays in sync, your orders flow effortlessly, and your team isn’t constantly fixing yesterday’s mess. It’s about building a setup that supports the pace of fashion, not slows it down.

Let's discuss your challenges

Gaspard Poelman: "To offer more service to our customers, all platforms should dance together."

We talked to over 50 fashion experts and have helped several fashion brands take the next step - we know what you struggle with.

The reality of running a fashion business

From the outside, fashion looks like a fun and creative industry - but behind the scenes, it’s often a scramble. Managing your collections across different channels, dealing with out-of-sync stock, returns piling up, and last-minute changes that break the flow. You spend hours chasing clear data in clunky systems, while customer expectations only get higher. It’s not just frustrating. It holds you back from scaling, experimenting, and actually focusing on the creative side of your business.

That’s why we help fashion retailers streamline their operations, without compromising on the creativity, flexibility, and speed that make their brand stand out. And we believe Shopify and Odoo are the perfect match for that. We build systems that actually support you, so you can focus on the big picture, not the backend.

Shopify and Odoo each bring something essential to the table. Shopify nails the customer-facing side: it's fast, flexible, and makes your brand look and feel just right! Odoo, on the other hand, shines behind the scenes. It helps you streamline purchasing, track inventory, manage returns, and keep your finances tight, all in one place. Depending on what you need, Shopify and Odoo are the perfect fit.

Make the switch

Seamless integration: Make sure all your shops are synced, online and offline - giving you peace of mind, knowing stock issues are a thing of the past.
Customer retention: Drive loyalty with the included tools, such as personalized subscriptions and e-mail marketing. You'll create true fans of your brand.
Scalable tech stack: As you grow, Shopify and Odoo grow with you. You'll never have to switch to another platform ever again. Migrate once, stay focused forever.

What's the difference between Shopify and Odoo, and other commerce platforms?

Each commerce platform has it own strengths. However, we believe that Shopify and Odoo have the most to offer when you look into scaling and building a sustainable business.

Shopify is the best allrounder: an user-friendly, all-in-one e-commerce solution with built-in hosting, security, and payment processing. Perfect for those that want a hassle-free online store with minimal setup and strong omnichannel selling.

Odoo on the other hand, offers the best end-to-end business management. It's a fully integrated ERP with e-commerce, inventory, CRM, finance, and supply chain management. It's most suitable for those looking for comprehensive solution beyond just online sales, including wholesale, in-house production, and multi-location inventory.

Fashion companies who took the next step

Efficiency boost for Les Jumelles: 1 CMS for all channels

Custom Odoo setup for Molequin

The Second Life app for Jeune Premier: A win-win-win scenario

Refining Naduvi’s shopping experience with Shopify and Algolia

Let's talk about your next step

Book a free consultation

Listen & learn from other brand founders

#48 Talk with Mud Jeans | A Denim Revolution: Innovating fashion sustainability

#49 Talk with Marie Stella Maris: Making waves for the planet

#45 Deep Dive: Fashion Meets Blockchain: Transformative Technology in Retail

#51 Talk with Loop Earplugs | From Belgian start-up to multi-million-dollar brand

FAQ

Can Shopify or Odoo help me expand to international markets?

Of course! And it's easier than ever. Expanding internationally with Shopify is seamless thanks to Shopify Markets, which enables multi-currency pricing, localized checkouts, and automated tax compliance. Its integrations with global shipping providers, marketplaces, and social commerce platforms make cross-border selling easy to manage.

Odoo supports international expansion with multi-currency, multi-language e-commerce, and advanced inventory management across multiple warehouses. Its robust ERP system ensures seamless tax compliance, supply chain automation, and localized sales strategies for both B2B and B2C markets.

How do they help with demand forecasting and reducing overproduction?

Shopify helps with demand forecasting through built-in analytics and AI-driven sales reports, enabling brands to track trends and optimize inventory. Integration with third-party apps like Inventory Planner further enhances stock predictions, reducing overproduction and preventing excess inventory.

Odoo’s advanced inventory and manufacturing modules use historical sales data and AI-powered demand forecasting to optimize stock levels. Automated reordering, real-time inventory tracking, and supply chain integration help brands minimize waste and align production with actual demand.

Can they help me enter the resale market?

Shopify makes it easy for fashion brands to enter the resale market with dedicated apps that enable peer-to-peer resale, trade-ins, and refurbished product sales. You can also create dedicated resale sections on their Shopify store, leveraging automated inventory tracking and customer loyalty incentives.

Odoo supports resale initiatives by integrating secondhand inventory management with its ERP system, allowing brands to track refurbished products, returns, and quality control. The modular system enables custom workflows for authentication, pricing automation, and multi-channel resale, ensuring a seamless circular fashion strategy.

Can they connect our online and offline touchpoints?

Shopify connects online and offline stores through Shopify POS, making it possible to sync inventory, customer data, and sales in real time. Features like in-store pickup and unified loyalty programs create a seamless, personalized shopping experience across all touchpoints.

Odoo’s POS system links your physical stores with online sales, ensuring real-time inventory updates and a unified customer database. Its marketing automation tools enable you to offer personalized promotions, streamlined returns, and a smooth omnichannel shopping experience.

Time to run your fashion business like a pro

Let's talk