Custom Odoo setup for Molequin
If you're a watch aficionado, chances are you've already encountered Molequin! It's a Belgian luxury brand focussed on creating high-quality, handmade watch straps. Their products are known for craftsmanship and customization: customers can choose from different leathers, colors, and finishes to make every piece fully their own.
The challenge
As the brand grew internationally, Molequin needed a digital backbone to match the sophistication of their products. They wanted an ERP and e-commerce setup that could handle custom orders, streamline operations, and scale with their ambitions.
Before working with us, Molequin faced several pain points:
- Fragmented operations: online orders, wholesale requests, and inventory were managed in different places.
- Complex product options: many combinations of leathers, linings, and stitching meant product variants in their system quickly became unmanageable.
- Manual processes: too much time was spent on order handling, invoicing, and inventory updates.
- Limited visibility: reporting across sales channels was incomplete, making it hard to track performance or plan stock.
Molequin needed a system that could unify these processes and reflect the bespoke nature of their products—without overwhelming their small but growing team
Our approach
We designed a custom Odoo setup tailored to Molequin’s business:
- Product configuration made simple: we structured product templates and attributes in Odoo so customers could choose strap length, leather type, and stitching options without creating hundreds of confusing variants.
- Unified order flows: whether orders came from e-commerce or wholesale, they now flow into the same system with consistent handling.
- Automated operations: invoicing, stock movements, and purchase orders were streamlined to cut down on manual work.
- Clear reporting: dashboards in Odoo give Molequin a single view of sales, inventory, and performance across channels.
- Scalable foundation: we ensured the setup could grow with them—new products, new markets, and new sales channels can be added without re-engineering the system.
The result
By combining Odoo’s flexibility with a setup tailored to their needs, we made sure Molequin’s digital operations are as refined as the products they create. Molequin now runs on a centralized ERP, reducing errors and manual work. The team saves time on repetitive tasks and gains more visibility into their business.
And also their customers profit from this switch. Now, shopping is a lot smoother, thanks to the clear options and easy ordering. With scalable processes in place, Molequin is ready to grow internationally without being slowed down by operational bottlenecks.
Is your business struggling with fragmented systems or complex product options? Let's chat about your needs.
