The Second Life app for Jeune Premier: A win-win-win scenario

Jeune Premier is a Belgian fashion label that creates unique and sustainable bags for children. Their collections are designed to last, with the goal of reducing the environmental impact of the fashion industry - and that resulted in a rather interesting consumer trend.

The challenge

The Google search trends showed a growing demand at discounted rates. To address this, we conceptualized a solution with Jeune Premier: a concept where customers could resell their bags in exchange for a voucher. This initiative aimed to make their bags more accessible, while also promoting sustainability. 

The challenge was clear: how could Jeune Premier cater to a broader market, including those seeking affordability without compromising on quality and style? The answer lies in a resale app, where customers could return their used Jeune Premier bags in exchange for a voucher.

We were approached to transform this concept into a tangible solution. This meant we needed to develop an app within the existing Jeune Premier digital infrastructure that facilitated this exchange seamlessly.

Gadget to the rescue

For custom Shopify-applications like these, Gadget is our go-to partner. Gadget is a full-stack, serverless JavaScript platform that helps developers build Shopify apps faster and with less code. It provides a number of features that make it easy to develop and deploy Shopify apps. 

The creation of the Second Life app involved complex technical integrations with Shopify Plus and Odoo. We created a user-friendly interface that simplified the resale process for customers while managing the intricate backend operations effectively.

Thanks to Gadget, we were able to build this custom app in less than a month time. And because we built it with Gadget, even though the app is fully custom, monthly costs are feasible and maintenance is low. 

The result

Thanks to the app, customers could now sell their used Jeune Premier bags back to the brand. In return, they received a €30 voucher via email, which they can use for their next purchase. This system not only incentivized the recycling of luxury goods but also made these high-end products accessible to a wider audience.

For Jeune Premier, this strategy opened up a new market segment: eco-conscious and budget-aware consumers. The brand image got a boost as this approach proved that they are both environmentally responsible and customer-centric. For consumers, the Second Life concept offers a sustainable and economically sensible way to enjoy the bags. And not to forget: it goes against waste.

With the implementation of the app we created a self-sustaining cycle. The Second Life store featured these pre-loved bags, now available at more accessible prices. Customers could experience the joy of owning a Jeune Premier bag, whether it was brand new or part of the Second Life collection.

Interested in exploring how dear digital can help your brand innovate and grow? Drop us a line.