We see inspiring stories every day. But some of them prove that life is a never-ending opportunity to grow. 

In ep. 9 of Boost your e-Commerce Business, we meet with Brent Luyckx.

He is a former cyclist attending multiple youth World and European Championships, but Crohn's disease changed his plans. 

Let's follow Brent's greatest life battles, including one of the hardest duathlons in Belgium, “De Hel van Kasterlee.” 

The end of Brent's career in cycling is also the beginning of one of his long-term missions. Inspired to transform his experience into a valuable resource for every athlete , Brent founded 4Gold. 

4Gold is a DTC e-commerce company created to provide the best supplement care for athletes based on their genetic blueprint. 

We will dive deep into Brent's opinion about the future of supplementation and all the advantages that a DTC business could offer. 

We won't miss the bumps on the road when you want to scale up your brand as well, so without further ado, let's hear the story of a real champion.

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Every day we see inspiring stories. But some of them prove that life is an opportunity to keep growing.

In episode 9 of Boost your e-Commerce Business, we meet Brent Luyckx.

He is a former cyclist who has competed in several World and European Youth Championships, but Crohn's disease changed his plans.

We talk about Brent's greatest achievements, including one of the toughest duathlons in Belgium, "De Hel van Kasterlee" barely a year after a major operation.

The end of Brent's cycling career was also the beginning of one of his new missions. Inspired to turn his experience into a valuable resource for every athlete, Brent founded 4Gold.

4Gold is an e-commerce company founded to provide athletes with the best supplementation based on their genetic blueprint.

We dive deep into Brent's thoughts on the future of supplementation and all the benefits a DTC company can provide.

We won't miss the pitfalls if you also want to scale your brand, so let's hear the story of a true champion without.

Available on Spotify and Apple Podcasts.