What if we tell you that there is no need to buy your meat from retailers with questionable origin? Even more - you can pick your food from the farmer all the way to the cattle. Online. 

Mission absolutely possible, and today, at “Boost your e-commerce business,” we are happy to talk to Bert Destoop. He is the Founder and CEO of Deel een Koe (Share a Cow) webshop. It’s the first Belgium e-commerce platform where you can share and buy well-treated, healthy animals for future consumption. 

As a farmer’s son, Bert is devoted to family traditions, but he also loves to think outside the box. He started his business with local markets, but soon he tried a small online campaign to share 1 cow. The results - 20 cows sold just for a weekend. This is how Bert decided to create Deel een Koe (Share a Cow). 

An essential principle for the brand is a “no-waste” work model. Only when a cow is fully sold, it could move from the meadow to your plate. Deel een Koe works with small local farmers united in a shared value - to respect the animal and the farm. 

How does Deel een Koe expand to Deel een schaap (Share a Sheep) and Koop een Kip (Buy a Chicken)? What is the next step for Bert in exploring new markets?

Let’s hear some wisdom from the innovator!

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