No sweat. No glory. This is the slogan of Club Brugge - the most popular sports brand in Belgium. Founded in 1891, it won 17 national titles. One of their other missions is to create a unique customer experience for fans and professionals. 

In today's episode of "Boost your e-commerce business," our guest is Gauthier Vervaeke. He is the Head of Merchandise & E-commerce of Club Brugge for almost 3 years. We are happy to dive deep into all different aspects of e-commerce for sports clubs compared with traditional companies. 

Why is feedback of their community the most essential asset for creating top-quality products? Gauthier will let us know some of the secrets behind providing the best customer satisfaction. 

We'll talk about the effect of losing and winning on weekly revenues and how Gauthier sees the club's future. 

Let's all together remember the name of the game! Grab a cold drink, and don't miss our talk! 

Available on Spotify and Apple Podcasts.