Plantura: Odoo for more structure and success
Rezolv became part of dear digital in 2026
Plantura is a Belgian B2B plant nursery and wholesale grower based in Bocholt. They supply a wide range of plants, trees, and shrubs to professional customers such as landscapers, garden contractors, municipalities, and infrastructure projects. With an assortment of over 30,000 plant varieties, they focus on large-scale outdoor planting projects.
Dries and his wife Liesbeth founded this plant nursery in 2015, and expanded into wholesale four years later. As the business scaled to around 20 employees, operational complexity increased rapidly.
The challenge
What started as a small, closely coordinated team evolved into a much more layered organisation. With that growth came familiar challenges: knowledge that was once shared informally became fragmented, and key operational expertise increasingly lived in people’s heads rather than in systems.
At the same time, the scale of the business created additional pressure. Plantura distributes more than 300,000 products to landscapers, architects, municipalities, and large contractors. Managing this across sales, purchasing, logistics, and accounting required far more structure than the existing setup could support.
What used to be simple and informal slowly turned into a situation where a lot of know-how lived in people’s heads instead of in systems. That’s fine when you’re small, but once you grow, it starts to hurt. When someone leaves, knowledge leaves with them.
Too many products, too little overview
Plantura distributes over 300,000 products to landscapers, architects, municipalities, and large contractors.Sales, purchasing, logistics, accounting: everything is connected, and everything depends on everything.
The problem? Their setup was a mix of tools, workarounds, and manual processes that had grown over time. It worked… until it didn’t anymore.
To keep growing (and especially to grow beyond the Benelux), they needed something more structured and scalable.
Our approach
We first spent time understanding how things actually worked inside the company. What happens in sales? How are quotes built? How does purchasing flow? What happens in the warehouse?
We looked at everything, including real-life operations on site, not just processes on paper. That quickly made one thing clear: before changing anything, we needed clarity.
Not everything at once, but step by step
Instead of suggesting a big, all-in ERP rollout, we went for a phased approach with Odoo.
The first step was simple: improve CRM and quoting. That’s where the biggest day-to-day friction was. For now, the existing system for order management stayed in place, mainly because it still contained a lot of complex product data that wasn’t ready to move yet.
This way, the team could already improve how they sell, without breaking everything else behind it.
Keep it simple, challenge everything
During the design phase, we constantly looked for ways to simplify.
Not everything that was asked for was automatically built. Instead, we often stepped back and asked: do we actually need this, or is there a simpler way?
That mindset helped avoid unnecessary complexity and kept the focus on what really matters.
The result
The CRM and quotation flow is now live in Odoo. That’s the first real step in a bigger shift.
Now, quotes are easier to build, product selection is smoother despite the complexity, and the sales process is starting to feel more structured.
A roadmap instead of a big bang
Next up is accounting, which will move into Odoo within nine months. That timing also aligns with upcoming e-invoicing rules and the European PEPPOL network.
After that, purchasing and the rest of sales will follow step by step.
Steady progress over disruption
What stands out most in this project is the approach: no big bang, no overpromising.
“The average consultant immediately sells a complete system, but dear digital looks at the bigger picture and then identifies where the priorities lie - that approach is far more strategic.”
- Dries Aerden, CEO Plantura
Just steady, structured progress, always matched to what the company can actually absorb.
And that’s really the point. Not forcing a system on the business, but building something that grows with it. If you're looking for a similar approach, reach out to us!
