From scattered tools to a future-proof Odoo setup for Superb

Superb is a fast-growing Belgian car-detailing company known for high-quality cleaning, polishing and premium detailing services. They recently launched their own line of car-care products. Founders Henri and Charles are ambitious and scaling fast but behind the scenes, their operations were too manual and inefficient. They needed a new system that could keep up with them.

The challenge

Superb was expanding fast, but more products and services also meant more revenue streams. Their internal systems couldn’t keep up. They were combining several different apps, spreadsheets, invoicing tools and manual workflows, which looked okay at the surface, but a closer look revealed an operational chaos waiting to happen. Google Sheets, Dropbox, an external invoicing tool - 

• Fragmented data across tools like Dropbox and Google Sheets
• No central system to plan detailing jobs
• Manual copy-paste work to create quotes, orders and invoices

As Henri and Charles started offering more services and selling their own product line, the pressure increased. They needed one platform where they could see:

• Which cars were booked in
• Which services were assigned
• What needed invoicing
• How much cash was coming in

This kind of structure would improve Superb a lot. Henri and Charles saw a lot of potential in Odoo, that contrary to tools like Teamleader and Hubspot, unites CRM, accounting, billing etc. in one place. That way, the founders could quickly see the turnover of each project. 

Our approach

We introduced Odoo, the most budget-friendly, future-proof solution for a company at Superb’s stage. Instead of creating custom developments - which are sometimes necessary, but also increase the budget - we implemented Odoo as close to their natural workflow as possible, while aligning the business to Odoo’s standard flows.

Implementing Odoo removed the chaos of multiple tools. Our setup allowed them to:

• Plan detailing jobs clearly
• Create sales orders and invoices from the same platform
• Centralize all customer, vehicle and service information
• Reconcile payments without hopping between systems
  

A crucial part of the project was helping Superb adjust their workflows. Not every business fits Odoo’s standard processes. But when the budget is fixed, adapting the workflow is the smartest choice.

The result

Superb now has a solid, unified operational foundation. One place for planning, sales and invoicing.

While the team of 15 people is still adapting to the new system, daily operations are already noticeably smoother. They finally have visibility across the full detailing workflow, from booking a car to sending the invoice. 

“dear digital was proactive, hands-on and clear about costs from the start - no surprises”  -
Charles 

This case reinforced a key insight: when the budget is leading, business workflows must sometimes adapt to the system, and not the other way around. Henri and Charles embraced that mindset fully - they now have a clean, scalable setup without custom work.

There’s plenty of room to take their Odoo setup even further, and we're excited to keep guiding them in their next steps!