Meet Wakuli, a sustainable coffee subscription brand, for who we delivered Shopify store development, subscription checkout integration and tracking setup. To do this, we used Shopify, React and a custom-build subscription engine.

The challenge

Wakuli, a sustainable subcription coffee brand, had been operating with an outdated website on a basic landing page platform. As they expanded their business, they needed a more sophisticated e-commerce solution to support their subscription-based model, one-time purchases, and coffee gear sales. Additionally, they required a seamless checkout experience and advanced tracking capabilities to optimize customer journeys and marketing strategies.

Our approach

To address Wakuli’s needs, we developed a tailored Shopify store with a custom theme, collaborating closely with a design partner to ensure a user-friendly and visually appealing interface.

Key implementations included:

• Custom shopify store: We built a new Shopify store, integrating all product types, including subscriptions, one-time purchases, and gear sales.
• Subscription integration: Customers could customize their coffee subscriptions (beans or pods) based on grams, brewing methods, and delivery frequency, with seamless redirection to Wakuli’s custom subscription checkout.
• React-based quiz: We integrated an external quiz to guide customers to subscription options tailored to their preferences.
• Bundled discounts: We implemented special pricing and cart modifications for bulk purchases.
• Seamless checkouts: A smooth transitions between Shopify checkout and Wakuli’s subscription checkout was ensured for a consistent user experience.
• Advanced tracking system: We partnered with an external expert to set up comprehensive tracking, providing insights into customer behavior across different touchpoints.

The result

The new Shopify store provided Wakuli with a highly functional and visually appealing e-commerce platform that successfully unified subscriptions, one-time purchases, and coffee gear sales. By leveraging the flexibility of Shopify, Wakuli now offers a seamless user experience with custom-designed subscription checkouts, a personalized quiz flow, and bundled discounts for bulk purchases. The implemented tracking system allows Wakuli to gather valuable customer data and make data-driven decisions to improve customer satisfaction and loyalty.

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