A data layer is the structured, centralized schema that captures every key event and attribute across your Shopify storefront or Odoo backend. Think of it as a lightweight JSON object (on the front‑end) or API-driven payload (on the back‑end) that holds page context, user details, product info, cart events, and more, always in the same format. Instead of scattered tags, pixels, and exports, you get one consistent stream of data powering analytics, marketing tools, BI dashboards, and custom integrations.

What can you expect from a data layering project?

Without a solid data layer, you end up with gaps: missing events, broken reports, and painful reworks every time you tweak your theme or add a new app. With a properly implemented layer, you gain reliable tracking, faster insights, and the flexibility to swap or add tools without rewriting code.

Our approach is usually as follows:

• Audit & strategy: We map your existing tracking, tag structure, and reporting needs, for both Shopify and Odoo.
• Data schema design: We define the variables you need (product SKUs, user segments, order values, custom fields) and how they fit into a unified layer.
• Implementation: We connect the technical dots
• Tool integrations: We connect the layer to Google Tag Manager, GA4, CDPs, BI tools, CRMs, or any other platform, without extra theme edits or duplicated setups.
• Testing & QA: We validate every event and data point, across devices and user flows, so nothing goes missing.
• Documentation & training: Your team gets clear guides on how to maintain, extend, and use the data layer for reporting or automation.