We lower your CAC so you can grow profitably
Marketing services specifically for digital-first brands
Our team is a dynamic blend of strategists, marketers, and content creators, all dedicated to propelling digital-native brands to greater heights. We begin by establishing a solid, trustworthy data foundation, ensuring every decision is informed and impactful. Without accurate data, optimizing your CAC becomes a challenge. Armed with a rich arsenal of tools, we're committed to accelerating our joint objectives, ensuring rapid success.
1. Data detox
Starting right means building on a robust data foundation. Our initial steps involve auditing your current setup, establishing crucial event tracking to capture every facet of the user journey, and depending on the specific situation, implementing a dashboarding tool. This tool serves a dual purpose, allowing both our agency and you, the client, to monitor shared KPIs in real-time. Following this foundation work, we integrate with Converge, our partner, to ensure data integrity by minimising data loss. Your data deserves precision, and we're committed to ensuring it.
2. Acquiring customers at the lowest CAC possible
The focus in this phase is identifying tools that promise a swift return on investment. Presently, our primary choice is Meta, given its enduring capability to rapidly convert prospects. However, with the privacy shifts in 2021, our approach as marketers has evolved. Now, we prioritize producing content at scale, enabling us to test and refine within our established framework. The goal? Acquire more customers without draining your budget. Once we've established a predictable stream of revenue through one channel we'll start testing out other channels.
3. Optimising the cogs in your e-commerce engine
As we establish a consistent revenue stream, it's time to delve deeper into the nuances of your store – refining, optimizing, and perpetually evolving. Remember, retaining a current customer is more cost-effective than acquiring a new one. With this in mind, we leverage tools like Klaviyo for email automation and various loyalty programs to expedite sales. But our efforts don't stop there. When directing tens of thousands of users to your store daily, it's imperative to A/B test every stage of their journey, continuously seeking ways to reduce the CAC.