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15 tips for a high-speed Shopify store

Internet users are increasingly impatient. About 70% of consumers say slow websites deter their purchasing decisions, highlighting the need for speed in online shopping. Improving your Shopify store's speed boosts sales. Even a half-second increase in speed could enhance conversions. With these 15 tips, you'll learn about tactics and tools to speed up your website, helping you drive more traffic and revenue.

1. Utilise a Content Delivery Network (CDN)

Shopify provides a world-class CDN at no extra charge, enhancing global access speeds. This setup ensures efficient content delivery, improving Time to First Byte (TTFB) by 35%, leading to faster page loads and a seamless shopping experience.

2. Minimise Theme Customisations

Excessive design elements can slow down your site. Opt for a clean, efficient theme to improve load times and user engagement, enhancing the overall performance and customer experience.

3. Reconsider Quick View on Category Pages

Quick views can hinder user experience by adding unnecessary steps and slowing down page loads. Eliminate or optimise quick view features to streamline browsing.

4. Limit or Remove Pop-Ups

While effective for engagement, excessive pop-ups can detract from site speed. Implement them strategically to maintain performance.

5. Reduce Homepage Hero Sliders

Large images in sliders can slow down your homepage. Consider reducing the number of slides or using a single, well-optimised image to speed up loading.

6. Optimise Images

Compress and resize images to reduce their impact on load times without compromising quality. Use tools like TinyJPG or Shopify's image parameters for efficient image management.

7. Use Lite Video Embeds

Opt for lite embeds for video content to decrease page load times, loading only essential elements unless interacted with by the user.

8. Eliminate Redirects and Repair Broken Links

Minimise redirects and remove broken links to enhance site performance and SEO rankings. Utilise tools to streamline these elements effectively.

9. Implement Lazy Loading

Load only the necessary content as needed. This technique improves load times by delaying the loading of images and other elements until they are in view.

10. Avoid Parser-Blocking Scripts

Utilise asynchronous or deferred loading for JavaScript to prevent scripts from delaying page rendering.

11. Streamline Tracking with Google Tag Manager

Consolidate tracking tags through Google Tag Manager to reduce the load on your website, thereby enhancing speed.

12. Optimise Liquid Loops in Shopify

Ensure efficient use of Liquid loops to prevent redundant tasks that slow down your site, especially when handling multiple products.

13. Enable Accelerated Mobile Pages (AMP)

AMP can drastically improve mobile load times, enhancing user engagement and conversion rates with faster, streamlined content delivery.

14. Disable Mobile Video Autoplay

Avoid autoplay for videos on mobile devices to prevent unnecessary data loading, ensuring quicker access to content.

15. Optimise Mobile Checkout

Speed up the mobile checkout process to reduce abandonment rates, utilising features like Shop Pay for faster transactions and a better user experience.

Want to speed up your webshop? Sign up for our free Site Speed Audit and get actionable insights to boost performance and increase conversions.

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